Before we talk about leadership, we start by listening.

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We don’t begin at the top, but with those who live your culture every day: your people. With our Value App, we capture:

✔ personal value profiles of all employees
✔ perceived vs. desired company culture
✔ cultural tensions, blind spots, and dynamics
✔ early signs of cultural fit and breaking points

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This isn’t just a mood snapshot. These are real insights about your values – the foundation for everything that follows.

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Why start with the wider base?
Because leadership only matters when it responds to the real state of the organization – not to wishful thinking.

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Now it gets personal – and strategic.

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With insights from the organization in hand, it’s time to move to the top:
We work with founders, management, and investors on personal values, purpose, and – above all – the core question: What should your company truly stand for?

✔ personal value profiles & character reflections
✔ purpose check: What do you stand for – and why?
✔ alignment with the organization’s values
✔ (re)development or sharpening of your corporate values
✔ revealing value gaps & leadership paradoxes

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The result:
A values-based, credible foundation that legitimizes leadership – and lets culture grow from the inside out.

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Now everything makes sense. And becomes visible.

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In the final step, we decode your cultural DNA profile:
The connection between employee values, leadership mindset, and your real culture. Through heatmaps, clusters, fields of tension – and true insights.

✔ Value fit analyses (person ↔ organization)
✔ Leadership value profiles
✔ Shadow values & implicit culture patterns
✔ Areas of tension & priorities
✔ Clarity for people departments, development & communication

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And after that?
You get one year of access to the Value App, training for your Value Ambassador – and, if you want, ongoing coaching. Because culture doesn’t become visible just once – it must be lived, again and again.

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